Introduction
Intersport is a leading sports retailer across 66 countries, offering sports equipment, apparel, and footwear for various activities. Intersport's global presence, combined with its passion for an active lifestyle and focus on customer satisfaction, has made the company a trusted name in the industry. To enhance its positive brand image and customer experience, Intersport aimed to boost their web performance as well.
"Thanks to Speed Kit, our website’s performance improvement is now absolutely noticeable and significant! We were impressed by the quick and easy integration process, which required only a few simple steps without any changes needed in our own backend."
Challenge
Solution
Intersport was able to accelerate its website within days using Speed Kit's unique browser-based technology, which enables caching of highly dynamic websites. After a quick and simple integration on the Intersports website and a tailored configuration by the Speed Kit team specifically for their Shopware shop, web performance and speed were immediately enhanced. The improvements were evident in Core Web Vitals such as Time to First Byte and Largest Contentful Paint, resulting in an improved customer experience.
Speed Kit is an official ACE eligible technology partner and independent software vendor (advanced tier) of the AWS Competency Partner Program "Accelerate" as well as the Workload Migration Program. Our technology is powered by 13 different AWS services:
- Elastic Kubernetes Service (EKS): We use EKS to schedule and orchestrate our Speed Kit applications on EC2 instances.
- Simple Storage Service (S3): Speed Kit stores cached assets in S3 buckets. Additionally, we store RUM (Real User Monitoring) and PI (Performance Insights) data in S3 buckets for analytics purposes.
- Elastic Compute Cloud (EC2): Our workloads are hosted on EC2 instances, as managed through EKS.
- Kinesis Data Streams: Kinesis Data Streams are used to ingest RUM and PI data from Speed Kit, which is then consumed by Amazon Managed Service for Apache Flink. Fastly also streams access logs to our Kinesis Data Stream, which are similarly consumed by Amazon Managed Service for Apache Flink.
- Athena: We use Amazon Athena to query data stored in AWS S3 buckets, enabling performance insights and asset preloading.
- Elastic Container Registry (ECR): Docker images are stored in ECR and deployed in our Kubernetes cluster, which is managed by EKS. For third-party application images, we use the pull-through-cache feature of ECR.
- Elastic Container Service (ECS): We build Docker images using a service hosted on Amazon ECS.
- Route 53: Route53 is used to manage DNS records.
- Simple Email Service (SES): We use SES is used for sending transactional emails.
- Managed Streaming for Apache Kafka (MSK): We use MSK to facilitate consuming and producing custom event records for different applications.
- DynamoDB: Speed Kit uses DynamoDB to store information related to our predictive preload feature.
- Lambda: We use Lambda to pre-render client side renderd pages to make that actual server side rendered.
- ElastiCache (Redis OSS): We use ElastiCache to store our Bloom filter, which checks whether an asset is present in our cache.
-min.webp)
Click the image to open the architectual diagram of Speed Kit with AWS
Results
A conducted A/B test demonstrated significant improvements in speed and website performance.
Time to First Byte (TTFB):
A reduction of 48% in Time to First Byte, a 38% faster First Contentful Paint, and a 33% faster Largest Contentful Paint have been reached.
Largest Contentful Paint (LCP):
Additionally, the implementation of Speed Kit led to a huge improvement in the Google Chrome User Experience Report (CrUX) after the implementation in November, resulting in better organic search rankings.
